The consumer is the power house for all business establishment.
They dictate the pace of the business environment including procurement processes, unlike 20 years ago where business establishment’s determined the market pace. The influential role of consumers has largely changed the approach towards sales and marketing. Consumers can now access information to make informed decisions, make criticisms and recommendations about a brand at different channel such as the internet and social media sites with ease.
It is time for your sales and marketing team to rethink their selling approach.
Nearly 50% of consumer purchase decisions is already made up before speaking to a sales person. In order for an effective sales closure, the sales and marketing team of an organization ought to master the art of selling with passion.