The function and tasks of a marketing manager are largely dependent on nature, size and the industry in which the company operates.
The function and tasks of a marketing manager are largely dependent on nature, size and the industry in which the company operates. As a marketing manager, I am currently responsible for different marketing programs in my organization. The task of a marketing manager as communicated to me and my course mate way back in school (i.e., Ho Polytechnic now Ho Technical University), entails the role of planning, directing, and coordinating marketing policies, as well as developing and implementing pricing strategies for your company or outside clients. You may be a one-person team as in my case or part of a large team of marketing experts and assistants. Seeking a career in marketing management could sometimes position you on a fulfilling life path.
What Expertise Do I Require To Become A Marketing Manager?
By nature, most marketers, if not all - have a tendency to play in each person’s balcony. Marketing managers could share knowledge (communicate) with the team of graphic experts, production team, managerial team and assistants alike. In view of this, it helps to have a diverse set of skills, such as:
1. Being an effective communicator, especially possessing a good vocal and writing faculty
2. Being an influential and decisive team member and a leader
3. Having an analytical mindset
Have You Ever Wondered What The Exact Job Descriptions Or Responsibilities Of Marketing Manager Are?
Every business establishment operates differently with unique corporate culture uncommon however, the basic responsibilities of marketing manager entails but not limited to the following:
1. The setting of a marketing calendar
2. Leading in the day-to-day daily marketing activities by setting priorities
3. creating promotional information to drive business
4. coordinating multiple channels of marketing strategies
5. testing new marketing opportunities
6. building relationships with media outlets
7. directing social media strategies
8. managing employees and third-party vendors
9. Reviewing progress/results
10. Reporting to the top managerial team and other stakeholders
11. Budgetary management and recommendation
12. addressing customer service problem
13. Strategic orientation and implementation of marketing tactics
Marketing managers are responsible for the planned and unplanned images of their employers. Planned images may include print or video advertisements, public speaking engagements, endorsements, and printed literature. Unplanned images can occur when one of the company’s representatives misspeaks in public, thus requiring immediate damage control, or when the company is attacked by an outside force such as when someone tampers with the company’s products after they leave the production, or a fault in the product that isn’t recognized until well after the product has been in circulation.
Skilled marketing managers deflect the unauthorized comments and reassure the public that the company is doing all that it can to investigate and correct the product line. Through carefully worded statements and advertisements, marketing managers soothe the public fear and outrage, ensuring that the company’s reputation survives such mishaps
Some Perspective of What It Looks Like Being A Marketing Manager
In simple terms, a marketing manager focuses on the marketing of a business or a product. The marketing manager may be accountable for numerous services and or products as may be assigned to him/her by the company.
Being a Marketing manager implies that you may be performing several task such as putting together estimates and budgets for marketing campaigns, submitting them for approval, working with advertising agencies, being involved in negotiations, preparing sales and advertising contracts, and reviewing advertising material such as print material, tv commercials, and online advertisements.The culture of your organization may possibly have a huge impact on your daily activities as a marketing manager.
There are some organizations with a strict timeline and high demands for results, coupled with a close-fitting budget for which a particular task is supposed to be performed whiles some other businesses have more flexible systems with more money and adequate resources to perform a task.
In a nutshell, the role of a marketing manager can be extremely demanding like any other managerial role however, it can also be very rewarding as you may have a lot of power to influence the company’s overall brand management and customer relationship management.
References:
https://ninjaoutreach.com/marketing-manager/
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