The function and tasks of a marketing manager are largely dependent on nature, size and the industry in which the company operates.
The function and tasks of a marketing manager are largely dependent on nature, size and the industry in which the company operates. As a marketing manager, I am currently responsible for different marketing programs in my organization. The task of a marketing manager as communicated to me and my course mate way back in school (i.e., Ho Polytechnic now Ho Technical University), entails the role of planning, directing, and coordinating marketing policies, as well as developing and implementing pricing strategies for your company or outside clients. You may be a one-person team as in my case or part of a large team of marketing experts and assistants. Seeking a career in marketing management could sometimes position you on a fulfilling life path.
What Expertise Do I Require To Become A Marketing Manager?
By nature, most marketers, if not all - have a tendency to play in each person’s balcony. Marketing managers could share knowledge (communicate) with the team of graphic experts, production team, managerial team and assistants alike. In view of this, it helps to have a diverse set of skills, such as:
1. Being an effective communicator, especially possessing a good vocal and writing faculty
2. Being an influential and decisive team member and a leader
3. Having an analytical mindset
Have You Ever Wondered What The Exact Job Descriptions Or Responsibilities Of Marketing Manager Are?
Every business establishment operates differently with unique corporate culture uncommon however, the basic responsibilities of marketing manager entails but not limited to the following:
1. The setting of a marketing calendar
2. Leading in the day-to-day daily marketing activities by setting priorities
3. Creating promotional information to drive business
4. Coordinating multiple channels of marketing strategies
5. Testing new marketing opportunities
6. Building relationships with media outlets
7. Directing social media strategies
8. Managing employees and third-party vendors
9. Reviewing progress/results
10. Reporting to the top managerial team and other stakeholders
11. Budgetary management and recommendation
12. Addressing customer service problem
13. Strategic orientation and implementation of marketing tactics
Marketing managers are responsible for the planned and unplanned images of their employers. Planned images may include print or video advertisements, public speaking engagements, endorsements, and printed literature. Unplanned images can occur when one of the company’s representatives misspeaks in public, thus requiring immediate damage control, or when the company is attacked by an outside force such as when someone tampers with the company’s products after they leave the production, or a fault in the product that isn’t recognized until well after the product has been in circulation.